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Analyzing Business Environments with PEST and SWOT by Veronica Beatrice Lumbera is a document available to read on EtoBox.

What is Analyzing Business Environments with PEST and SWOT about?

The document discusses environmental forces and scanning for business environments. It defines key terms and describes the general business environment including economic, sociocultural, political, demographic, technological, and global factors. It also describes the specific business environment including stakeholders, customers, suppliers, pressure groups, owners, and employees.

Author

Veronica Beatrice Lumbera

Language

EN