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What is Social Commerce Acceptance in Fashion about?

This study explores how social relationships and system experiences influence consumer acceptance of social commerce (s-commerce) in the fashion sector, analyzing factors such as perceived social connectedness, ease of use, and perceived usefulness. The research, based on data from 558 responses, reveals that social connectedness impacts perceived usefulness and intention to use s-commerce, while no significant effect was found between system capability and usefulness. The findings provide insights for fash

Author

chloe.do.5699

Language

EN