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What is AI about?

This study explores the impact of Artificial Intelligence (AI) on digital marketing in India, revealing a 30% adoption rate that exceeds the global average. Key findings indicate that the e-commerce sector benefits most from AI, while healthcare faces challenges, and there is a notable expectation gap between marketers and consumer trust. The research proposes a strategic framework to enhance AI integration in marketing, emphasizing the importance of vernacular processing and data privacy compliance as Indi

Author

amit Ji

Language

EN