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What is PepsiCo Sales Promotion Strategies Study about?

This document is a project report submitted by Shailendra Kumar Upadhyay to Apeejay School of Management in partial fulfillment of the PGDM program. The project examines the sales promotion strategies of PepsiCo products. It provides background on PepsiCo, including its profile, history, vision, organizational structure, and distribution channels. The report also discusses sales promotion strategies and their impact. Primary and secondary research was conducted, including surveys of retailers in Varanasi, t

Author

Satish RAj

Language

EN