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What is Critical Appraisal of Brand Addiction Study about?

This critical appraisal assesses a research article that explored brand addiction in the contexts of luxury and fast-fashion brands through semi-structured interviews. The appraisal found that the study had a clear aim, used appropriate qualitative methodology to address its research questions, and had sound recruitment strategies. However, some details about the data collection and analysis processes were lacking, as were descriptions of the researchers

Author

agra120894

Language

EN