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Marketing Channels: Types & Management by Hằng Nguyễn Thị Kim is a document available to read on EtoBox.

What is Marketing Channels: Types & Management about?

The document discusses the importance and functions of marketing channels in distributing products from manufacturers to consumers, highlighting the roles of intermediaries such as wholesalers and retailers. It outlines various types of marketing channels, including direct and indirect channels, and emphasizes the need for effective channel design and management to meet consumer needs and maximize profits. Additionally, it covers logistics functions and the significance of supply chain management in ensurin

Author

Hằng Nguyễn Thị Kim

Language

EN