Can I read BUS 311 Chapter 14 on EtoBox?

BUS 311 Chapter 14 by osmanincekara2002 is a document available to read on EtoBox.

What is BUS 311 Chapter 14 about?

This chapter discusses integrated marketing communications and the promotional mix. It defines the four tools in the promotional mix: advertising, sales promotion, personal selling, and public relations. The chapter then discusses the need for integrated marketing communications (IMC) given changes in the communications landscape and technology. It outlines the communication process and 10 steps to developing effective marketing communications, including identifying the audience, objectives, message, media

Author

osmanincekara2002

Language

EN