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CRM Impact on Customer Satisfaction in Ethiopia by Teshale Teshale is a document available to read on EtoBox.

What is CRM Impact on Customer Satisfaction in Ethiopia about?

This document discusses a study on the effect of customer relationship management (CRM) effectiveness on customer satisfaction. It will examine this relationship in Awash Bank, focusing on five key dimensions of CRM effectiveness: organizational commitment, customer experience, process-driven approach, reliability, and technology orientation. The study aims to understand customer perceptions of banks

Author

Teshale Teshale

Language

EN