About this document
Targeting and Positioning Hero Honda Bikes by Harsh Khandelwal is a document available to read on EtoBox.
The document segments motorcycle customers into groups based on personal characteristics like demographics, psychographics, and socioeconomic factors or behavioral characteristics like usage and loyalty status. It identifies three income groups for targeting motorcycles like CD Deluxe, Splendor, and CBZ. Three age groups are identified for targeting bikes like CD Deluxe, CBZ, and Splendor. Motorcycles are also targeted based on gender, with all bikes targeted towards men and Pleasure targeted towards women.
- Author
- Harsh Khandelwal
- Language
- EN