About this document
Psychographic Targeting in Marketing by Melaku Walelgne is a document available to read on EtoBox.
This document discusses market segmentation, targeting, and positioning. It defines market segmentation as dividing the market into segments based on characteristics like demographics, behaviors, or needs. Effective target marketing requires identifying distinct customer groups, selecting segments to target, and communicating the benefits of the product offering to those segments. Several bases for segmenting consumer markets are discussed, including demographic factors like age, income, and gender. Psychog
- Author
- Melaku Walelgne
- Language
- EN