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What is Family Business Case Study 1 about?

ANGHEL is an Italian family firm founded in 1950, known for its handcrafted ceramic products that blend tradition and innovation. As the third generation prepares to lead, the company faces the challenge of expanding globally while maintaining its core values and identity. The firm aims to leverage its heritage and craftsmanship to innovate and adapt in a competitive market, while also focusing on social responsibility and customer engagement through initiatives like the Leatrizt Group.

Author

JHALAK GOUR

Language

EN