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Marketing Strategy Bibliography 2005 by Thu Anh Vu is a document available to read on EtoBox.

What is Marketing Strategy Bibliography 2005 about?

This document provides a bibliography of marketing strategy books published after 1990 from the collection of the Melbourne Business School Library. It lists over 50 books, including titles on topics such as basic marketing, competitive branding, consumer behavior, data mining techniques, and developing business strategies. For a fuller coverage of the subject, users are directed to search the library catalog. The selection in the bibliography reflects the teaching and research focus of programs at the Melb

Author

Thu Anh Vu

Language

EN