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What is Pricing Strategies in Marketing Mix about?

This document provides an overview of marketing mix strategies related to pricing. It discusses key concepts such as pricing strategies like cost-plus pricing, competitive pricing, penetration pricing, price skimming, and promotional pricing. It also covers price elasticity of demand and how it differs for price elastic versus price inelastic demand. The document aims to explain the role of pricing decisions in the marketing mix and how to choose suitable pricing strategies based on factors like the product

Author

Kelvin Lau

Language

EN