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What is Consumer Buying Behavior in India about?

The document discusses the significance of studying consumer buying behavior, particularly in the context of the Indian consumer durables market, which has transformed due to globalization, lifestyle changes, and increased income. It outlines the evolution of this market from a closed economy pre-liberalization to a competitive landscape post-liberalization, highlighting the impact of government policies and technological advancements. The consumer durables sector is projected to grow significantly, with ur

Author

abhishek241186

Language

EN