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Nike by api-491074972 is a document available to read on EtoBox.

Nike released a 4-minute commercial called "Winner Stays" as part of its 2014 "Risk Everything" campaign to promote the upcoming FIFA World Cup. The commercial uses several rhetorical strategies, including showing racial diversity, relatability with professional athletes, masculinity and sex appeal, product placement, humor, and emotional music. It gained attention by featuring famous soccer players but was criticized for its lack of female representation beyond hypersexualizing a model. Analysis of Nike

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api-491074972

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EN