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What is Big Data about?

The paper analyzes the impact of big data on human resource management (HRM) in real estate enterprises, highlighting its role in recruitment, performance evaluation, and HR optimization. It discusses how big data enhances cost control and operational efficiency, providing empirical evidence from a Chinese real estate company that shows improved cost savings and employee satisfaction post-implementation. The findings suggest that leveraging big data technology is crucial for real estate firms to maintain co

Author

Yasha Khare

Language

EN