Can I read Understanding User-Web Interactions via Web Analytics (Synthesis Lectures on Information Concepts, Retrieval, and Services, 6) on EtoBox?

Understanding User-Web Interactions via Web Analytics (Synthesis Lectures on Information Concepts, Retrieval, and Services, 6) by Bernard J. (Jim) Jansen is a nonfiction available to read on EtoBox.

What is Understanding User-Web Interactions via Web Analytics (Synthesis Lectures on Information Concepts, Retrieval, and Services, 6) about?

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are

Who reads Understanding User-Web Interactions via Web Analytics (Synthesis Lectures on Information Concepts, Retrieval, and Services, 6)?

Author

Bernard J. (Jim) Jansen

Publisher

Springer Science and Business Media LLC

Published

2009

Language

EN

ISBN

9781598298529

Category

nonfiction

Subjects

Computer Science, Engineering, Reference