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What is Decision Making Case 6 about?
This document presents a case study on the analysis of user interfaces of websites such as Dell, Ticketmaster, Amazon, UPS, and Walmart. The features of each site are analyzed and classified into categories such as context, content, community, conversion, communication, connection, and commerce. Payment mechanisms, customer loyalty strategies, and e-commerce categories of each site are also investigated. Finally, conclusions are drawn regarding the e-commerce strategies analyzed.
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- EN