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What is Defining Corporate Reputation Landscape about?

This paper reviews and categorizes various definitions of corporate reputation, highlighting the lack of a common understanding in the literature. It identifies three clusters of meaning: reputation as awareness, assessment, and an asset, and proposes a new, clearer definition to enhance theoretical clarity. The authors aim to unify the discourse surrounding corporate reputation and distinguish it from related concepts like corporate identity and image.

Author

djh0905

Language

EN