About this document
Defining Corporate Reputation Landscape by djh0905 is a document available to read on EtoBox.
This paper reviews and categorizes various definitions of corporate reputation, highlighting the lack of a common understanding in the literature. It identifies three clusters of meaning: reputation as awareness, assessment, and an asset, and proposes a new, clearer definition to enhance theoretical clarity. The authors aim to unify the discourse surrounding corporate reputation and distinguish it from related concepts like corporate identity and image.
- Author
- djh0905
- Language
- EN