About this document
Titan Watches: Brand Strategy & Market Impact by deeptiranjan83 is a document available to read on EtoBox.
Titan Industries, the sixth largest wristwatch manufacturer globally, transformed the Indian watch market by introducing quartz technology and positioning watches as personal fashion accessories rather than mere functional items. The company has successfully catered to various consumer segments through multiple brands, extensive marketing strategies, and a focus on quality and service excellence. However, Titan faces challenges in maintaining its reputation, expanding into designer watches, and tapping into
- Author
- deeptiranjan83
- Language
- EN