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MaxDiff R Package for Consumer Preferences by Helio Veçoso is a document available to read on EtoBox.
What is MaxDiff R Package for Consumer Preferences about?
The MaxDiff R package provides functions for implementing the Maximum Difference Scaling method to measure consumer preferences. The package allows users to design Maximum Difference Scaling experiments, encode and analyze response data, and estimate multinomial logit models. Key functions include designing choice sets, converting data formats, computing individual and aggregate preference scores, and estimating preference weights from Maximum Difference Scaling experiments. The package provides an open-sou
- Author
- Helio Veçoso
- Language
- EN