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What is Mekanism: Viral Marketing Insights about?

Mekanism is a digital marketing agency known for creating viral video campaigns. While it had success in the past generating over 350 million video views for clients, in 2010 its growth slowed and clients wanted additional services beyond just viral videos. This presented a dilemma for Mekanism on whether to stay focused on viral marketing or convert to a full-service ad agency in order to pursue bigger clients and opportunities across more media platforms.

Author

Ishan

Language

EN