About this document
Group Behavior Analysis in R&D Teams by Artee Aggrawal is a document available to read on EtoBox.
The case study describes a research project at Unilever Research India to develop pet shampoos. A team of 10 scientists were assigned to the project led by Suranjan Sircar. Vikas Pawar originally proposed targeting the pet care segment but Aparna Damle took credit for the idea of breed-specific shampoos. This caused friction between Vikas and Aparna. Additionally, some team members like Punam and Suresh lacked commitment, missing deadlines and not coordinating work, delaying the project.
- Author
- Artee Aggrawal
- Language
- EN