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Ethnography in Strategy Research Insights by Marcelo Henrique is a document available to read on EtoBox.

This chapter discusses the application of ethnography in strategy-as-practice research, emphasizing its ability to provide rich, detailed insights into organizational life through prolonged immersion and observation. Ethnography is presented as a methodology that focuses on understanding the complexities of social interactions, culture, and context, which are essential for grasping strategic practices. The chapter highlights the importance of thick descriptions and the relational dynamics between ethnograph

Author

Marcelo Henrique

Language

EN