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AHP for Rice Elevator Marketing Strategy by AJHSSR Journal is a document available to read on EtoBox.

What is AHP for Rice Elevator Marketing Strategy about?

The document discusses a study that used the Analytic Hierarchy Process (AHP) to determine the marketing mix strategy for a company that produces rice processing machines. The AHP method was used to determine the weights and priorities of the 4P marketing mix criteria (product, price, place, promotion) and their sub-criteria. The results indicated that promotion had the highest priority, followed by price, product, and place.

Author

AJHSSR Journal

Language

EN