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Group 2 analyzed Eicher Motors, which owns Royal Enfield motorcycles. Royal Enfield began manufacturing motorcycles in India in the 1950s after initially selling models to the Indian government and military. The motorcycle industry in India was initially targeted at affluent families and government bodies. A five forces analysis identified bargaining power of buyers and suppliers as moderately high, while threat of new entrants and substitutes was low due to industry maturity and lack of alternative transpo

Author

Siddharth Singh Tomar

Language

EN