Can I read It's Not About the Technology : Developing the Craft of Thinking for a High Technology Corporation on EtoBox?

It's Not About the Technology : Developing the Craft of Thinking for a High Technology Corporation by Raj Karamchedu (auth.) is a business book available to read on EtoBox.

What is It's Not About the Technology : Developing the Craft of Thinking for a High Technology Corporation about?

<p>It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context

Who reads It's Not About the Technology : Developing the Craft of Thinking for a High Technology Corporation?

Author

Raj Karamchedu (auth.)

Publisher

Springer Science+Business Media, Inc

Published

2005

Language

EN

ISBN

9781280147791

Category

business

Subjects

Management, Business, Marketing

Updated

2026-03-25