Opening book details…
Can I read Order in Chaos - Cybernetics of Brand Management on EtoBox?
Order in Chaos - Cybernetics of Brand Management by Oliver Errichiello, Marius Wernke is a business book available to read on EtoBox.
What is Order in Chaos - Cybernetics of Brand Management about?
Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living
Who reads Order in Chaos - Cybernetics of Brand Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Oliver Errichiello, Marius Wernke
- Publisher
- Springer Berlin / Heidelberg
- Published
- 2022
- Language
- EN
- ISBN
- 9783662659571
- Category
- business
- Subjects
- Management, Marketing, Business
- Updated
- 2026-03-25
More by Oliver Errichiello, Marius Wernke
Browse all works by Oliver Errichiello, Marius Wernke
Similar books
- New Horizons for Second-Order Cybernetics (Knots and Everything) — Alexander Riegler, Karl H. Müller, Stuart A. Umpleby (2017)
- Strategic Brand Management — Richard H. Elliott; Larry Percy (2007)
- Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections) — Jean-Noël Kapferer,Joachim Kernstock,Tim Oliver Brexendorf,Shaun M. Powell (2017)
- Advances In Chinese Brand Management (journal Of Brand Management: Advanced Collections) — John M. T. Balmer, Weifeng Chen (2017)
- Digital Asset Management : Content Architectures, Project Management, and Creating Order Out of Media Chaos — Elizabeth Ferguson Keathley (2014)
- Customer Loyalty and Brand Management — Natalia Rubio, María Jesús Yagüe (2019)