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Smartwatch Attributes and Customer Satisfaction by emerlad918 is a document available to read on EtoBox.

What is Smartwatch Attributes and Customer Satisfaction about?

This research paper examines customer perceptions of smartwatch brands and their impact on satisfaction using the Kano Analysis model. It identifies key attributes that enhance customer satisfaction, such as water resistance and battery life, and compares satisfaction levels among brands Noise, Boat, and Fire-Boltt. The study highlights the importance of understanding customer preferences for effective product design and marketing strategies in the growing Indian smartwatch market.

Author
emerlad918
Language
EN