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What is Starbucks Market Analysis and Trends about?

Starbucks is a global coffee company headquartered in Seattle, Washington. It operates over 28,000 locations worldwide and employs over 182,000 people. While Starbucks enjoyed steady growth for many years, the global financial crisis led to a decline in the coffee industry from 2008-2013. However, the market is recovering and expected to grow 3.9% annually through 2018. Starbucks is the dominant player in the U.S. market, holding a 36.7% share compared to 24.6% for second place Dunkin Brands. Demand is driv

Author

Eugene Ng

Language

EN