About this document

B2B Marketing Course Overview at TAPMI by Abhijith Varghese is a document available to read on EtoBox.

This document outlines a course on Business-to-Business Marketing. The course aims to expose students to key aspects of B2B markets and the unique needs of business customers. It will cover topics like organizational buying behavior, segmenting B2B markets, developing marketing strategies, and bidding processes. Assessment includes quizzes, assignments, a group project, and an individual end-term exam. The goal is for students to learn techniques for managerial decision-making and preparing competitive bids

Author

Abhijith Varghese

Language

EN