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Can I read Quantitative Analysis In Marketing Management on EtoBox?
Quantitative Analysis In Marketing Management by Moutinho, Luiz, Goode, Mark, Davies, Fiona is a business book available to read on EtoBox.
What is Quantitative Analysis In Marketing Management about?
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at
Who reads Quantitative Analysis In Marketing Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Moutinho, Luiz, Goode, Mark, Davies, Fiona
- Publisher
- Chichester ; New York: John Wiley & Sons
- Published
- 1998
- Language
- EN
- ISBN
- 9780471963394
- Category
- business
- Subjects
- Business, Marketing, Economics
- Updated
- 2026-03-25
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