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Remodelling Communication: From WWII to the WWW (Toronto Studies in Semiotics and Communication) by Gary Genosko is a book available to read on EtoBox.

What is Remodelling Communication: From WWII to the WWW (Toronto Studies in Semiotics and Communication) about?

Covering Major Developments From Post-war Cybernetics And Telegraphy To The Internet And Our Networked Society, Remodelling Communication Explores The Critical Literature From Across Disciplines And Eras On The Models Used For Studying Communications And Culture. Proceeding Model-by-model, Genosko Provides Detailed Explanations Of Mathematical, Semiotic, And Reception Theory's Encoding/decoding Models, As Well As Baudrillard's Critique Of Models And General Models That Bring Together A Variety Of Disciplinary Perspectives. Providing A Dynamic, Forward-looking Reorientation Towards A New Universe Of Reference, Remodelling Communication Makes A Significant, Productive Contribution To Communication Theory.--pub. Desc. Regaining Weaver And Shannon -- Encoding And Decoding Stuart Hall -- Roman Jakobson And The Primacy Of The Poetic -- All Models Are Simulations: Jean Baudrillard's Critique Of Communication -- Phatic (dys)functions -- Umberto Eco And Guerrilla Decoding -- From General Modelling To Metamodelling -- Conclusion. Gary Genosko. Includes Bibliographical References (p. [135]-155) And Index.

Author

Gary Genosko

Publisher

University of Toronto Press; University of Toronto Press, Scholarly Publishing Division

Published

2012

Language

EN

ISBN

9781442699717

Subjects

History, Sociology, Science