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What is AI-Driven Personalized Marketing Insights about?

This study explores the integration of AI-driven methodologies, specifically K-means clustering and Local Interpretable Model-Agnostic Explanations (LIME), to enhance personalized marketing through culturally aware customer segmentation. By analyzing the Mall Customer Dataset, the research develops a framework that improves marketing strategies by providing actionable insights into consumer behavior while ensuring ethical AI usage. The proposed K-Means-LIME framework demonstrates superior performance in del

Author

nguyenvantuktc3

Language

EN