About this document
VR004 - Gallino2018 by Kala Mahadevan is a document available to read on EtoBox.
The article examines the impact of virtual fit information on online retail through randomized field experiments. It finds that providing fit information increases conversion rates, order values, and reduces fulfillment costs associated with returns. The study highlights the importance of virtual fitting-room technologies in mitigating fit uncertainty and enhancing customer engagement in online shopping.
- Author
- Kala Mahadevan
- Language
- EN