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Services Marketing Case Study Groups by Shubhangi Kesharwani is a document available to read on EtoBox.
What is Services Marketing Case Study Groups about?
The document assigns ten groups to present on ten different case studies from the textbook "Services Marketing: Integrating Customer Focus Across the Firm 7th Ed". It lists the group number and corresponding case study number and page references for each of the ten case studies in the textbook. The case studies range in topic from an international retailer, to services at companies like Zane
- Author
- Shubhangi Kesharwani
- Language
- EN