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Evolution of Advertising in Nigeria by Gabriel Haruna is a document available to read on EtoBox.
What is Evolution of Advertising in Nigeria about?
The document provides a history of advertising in Nigeria from its earliest beginnings using town criers to announce goods and services to its current status as a large industry. It discusses how advertising grew with the establishment of the first newspaper in 1859, which carried the first formal media advertisements. Several newspapers were established in the late 1800s. The first advertising agency, West African Publicity Ltd., was formed in 1928 and helped advertising grow further. Radio and television
- Author
- Gabriel Haruna
- Language
- EN