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Communicating the nature and consequences of environmental and health risks is still one of the most problematic areas of public policy in Western democracies.'Mad Cows and Mother's Milk'outlines the crucial role of risk management in dealing with public controversies and analyses risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. This second edition adds new case studies on mad cow disease in North America, climate change, and genetics technologies. The first of the new case studies brings the story of the Bovine Spongiform Encephalopathy (BSE) outbreak in the United Kingdom in the 1980s up-to-date. Mad cow disease is still being discovered in UK herds and cases of mad cow disease have been found in twenty countries across the European continent and as far away as Japan with devastating consequences for the food industry. BSE has now been discovered on the North American continent in two cows born in Canada. The original cause of these two new cases is almost certainly importation of infected cattle, cattle feed, or both from Britain. Canadian government regulators and those in the cattle industry have failed to correctly a

Author

William Leiss; Douglas Alan Powell

Publisher

Montreal ; Ithaca: McGill-Queen's University Press

Published

2004

Language

EN

ISBN

9780773572409

Subjects

Medical, Management, Social Science