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What is Empowering Rural India: Frontier Markets about?

Frontier Markets, founded by Ajaita Shah in 2011, focuses on providing rural India with essential products and services, initially starting with clean energy solutions and expanding to digital services and consumer durables. The organization operates a women-centric model, empowering local women as entrepreneurs through the Meri Saheli App, and has shown significant growth, achieving 200% YoY growth and reaching over 350,000 households. Ajaita Shah

Author

deeksha890sharma

Language

EN