About this document
Characteristics of Filipino Millennials by Michaella Acebuche is a document available to read on EtoBox.
Filinnials are Filipino millennials born between the late 1970s and early 2000s. They grew up in the digital age and are highly tech-savvy. Key qualities of Filinnials include valuing authenticity, wanting loyalty from brands they support, relying on word-of-mouth recommendations, being willing to pay for experiences, being socially conscious, carefully considering prices, enjoying good content, having selective attention spans, and going at their own pace. Filinnials represent a significant portion of the
- Author
- Michaella Acebuche
- Language
- EN