About this document
30 Years of Green Advertising Trends by Valeria De Sio is a document available to read on EtoBox.
This study analyzes the evolution of green advertising in National Geographic magazine over 30 years, focusing on sponsors, ad types, and message framing. It finds a correlation between the level of green advertising and economic indicators, while also discussing the implications for future research. The research highlights the changing nature of environmental messaging and its relationship with consumer behavior and economic trends.
- Author
- Valeria De Sio
- Language
- EN