About this document
Starbucks Target Market & Marketing Mix by Như Tôn is a document available to read on EtoBox.
Starbucks primarily targets young adults aged 18 to 24, high income customers, and middle-income consumers willing to spend on high-end coffee. Their marketing mix is designed to appeal to these target markets through products like coffee and tea, value-based pricing seen as fair for the experience offered, and places including cafes and through their app and retailers. Starbucks positions itself as a technologically equipped place to relax with coffee and surf the internet or work.
- Author
- Như Tôn
- Language
- EN