Can I read Food Product Development - Compendium 2017 on EtoBox?

Food Product Development - Compendium 2017 by Napoléon Kajunju is a document available to read on EtoBox.

What is Food Product Development - Compendium 2017 about?

The document is a compendium on food product development by Gaston A. Tumuhimbise, outlining essential concepts such as attributes, concepts, protocepts, and prototypes in the context of product development. It emphasizes the importance of marketing management, market growth opportunities, targeting, segmentation, and the marketing mix, including pricing and promotional strategies. Additionally, it details the stages of new product development, from idea generation to market testing and commercialization.

Author

Napoléon Kajunju

Language

EN