About this document
Secondary Data Research in A Digital Age by Momenul Islam Mridha Murad is a document available to read on EtoBox.
The document discusses secondary data research in business. It defines secondary data as data gathered by someone else for another purpose. The document outlines advantages like being inexpensive and obtained rapidly, and disadvantages like uncertain accuracy. It provides examples of government, commercial, and other external secondary data sources and how secondary data is distributed and used for fact finding, model building, and data-based marketing.
- Author
- Momenul Islam Mridha Murad
- Language
- EN