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LG India is a document available to read on EtoBox.

LG India adopted a direct selling strategy of promoting its microwave ovens through home demonstrations and customizing products according to consumer needs. This helped build awareness for microwaves as consumers were previously unaware of their uses. LG differentiated itself by focusing on the health aspect of its products. It faced competition from other players like Samsung who also emphasized health in their direct marketing campaigns. An analysis of LG

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