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What is Marketing Management II Course Overview about?

This document provides information about the Marketing Management-II course offered at IBS Hyderabad for the 2021-2022 academic year. The course is a continuation of concepts from Marketing Management I and will discuss how marketers use the marketing mix and formulate strategies. It will also cover brands, services, customer relationships, and marketing audits. The course objectives are outlined and include discussing the marketing mix, strategies, brands, services, and marketing information systems. Case

Author

Apoorva Pattnaik

Language

EN