Can I read Int 1 Moderating of The Role of Technology Theory To The Existence of Consumer Behavior On Ecommerce on EtoBox?

Int 1 Moderating of The Role of Technology Theory To The Existence of Consumer Behavior On Ecommerce by mavismaster77 is a document available to read on EtoBox.

What is Int 1 Moderating of The Role of Technology Theory To The Existence of Consumer Behavior On Ecommerce about?

The study explores the relationship between technology theory and consumer behavior in e-commerce, highlighting the importance of ease of use and convenience as key factors driving its popularity. Utilizing a sample of 600 respondents and employing Structural Equation Modeling, the research finds that technology acceptance components effectively moderate consumer behavior in the digital era. The findings suggest that enhancing consumer trust and integrating technology theory with consumer culture can provid

Author

mavismaster77

Language

EN