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What is Competitive Advantage Strategies Explained about?

The document discusses various strategies that companies can use to gain and maintain competitive advantage, including innovation, integration, alliances, benchmarking, and value chain analysis. It also defines different types of integration strategies like forward, backward, horizontal integration as well as intensive strategies such as market penetration, market development, and product development. The document also discusses diversification strategies including concentric, conglomerate, and horizontal d

Author

animut sileshe

Language

EN