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About this Business, Management and Accounting article
Perceived Risk and the Interplay of Expert Endorsement, Corporate Image and Investment Knowledge in Mutual Fund Advertising by Tong, Suk Chong is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Tong, Suk Chong
- Publisher
- Palgrave Publishers Ltd.; Springer Science and Business Media LLC; Palgrave Macmillan Ltd. (ISSN 1363-0539)
- Published
- 2018
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)