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Reliance Fresh aims to establish 4000 retail outlets across major Indian cities. It currently offers food and grocery items but plans to expand into apparel, FMCG and medicine categories. Compared to competitors like Godrej Aadhaar and Hariyali Kisan Bazar, Reliance Fresh has fewer existing stores but larger expansion ambitions. To compete effectively, Reliance Fresh should localize its product assortments, develop customer loyalty programs, offer home delivery services, and allow credit purchase options to

Author

Kirti Thete

Language

EN